European Parliament proposes tough behavioural ad rules
lists at internetpolicyagency.com
Sun Nov 14 18:40:16 GMT 2010
<B71ED6E9-5ABA-4917-ADA1-A6E3ACDA828C at sourcetagged.ian.co.uk>, Ian Mason
<ukcrypto at sourcetagged.ian.co.uk> writes
>>> What is needed is a mechanism for unsubscribes that is, from the
>>>point of view of the recipient, trustworthy. One possibility would be
>>>to have an "unsubscribe" link that goes to a trusted third party.
>>>This could either be an appropriate industry body (say the DMA for
>>>the UK), or a government department, or a specialist service provider.
>> You seem to be describing an "Opt-out" scheme for email along the
>>lines of the TPS (but more sophisticated in that it would be specific
>>to particular senders).
>After a fashion, yes, but what I was really proposing is a "cease and
>desist spamming" link where one would feel safe in clicking on said
>link. Ideally, this would be backed by effective sanctions for:
>1) Not supplying such a link
That's much the same as "failing to run an opt-in scheme" at the moment.
If this is about otherwise well-meaning, but slightly over-enthusiastic
and ill-educated marketers in real businesses in the UK, then a scheme
like this has a chance of working, as well as giving that degree of
comfort to the user. I don't now what the "industry body" would think
about the cost of setting up a scheme for what is likely to be little
In the mean time the criminals will just forge links into the system to
make it look as if they are legitimate.
>2) Any abuse of the link. e.g. Using it to confirm and address and then
>sending further spam.
That's surely a problem inside the "Industry Body", or are we talking
about the classic gotcha with opt-out schemes that the shady people get
a nice clean list of users?
>3) Failure to stop spamming
That's the status quo today. Where will the extra teeth come from, and
why couldn't such newly found teeth be applied to an opt-in scheme?
>Personally I strongly prefer "opt-in" with whacking great fines for
>non-compliance but we all know that ain't gonna happen.
Fining the criminals isn't easy, you have to catch them first.
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