European Parliament proposes tough behavioural ad rules
ukcrypto at sourcetagged.ian.co.uk
Sun Nov 14 18:27:22 GMT 2010
On 13 Nov 2010, at 15:36, Roland Perry wrote:
> In article <8DD03F2B-F4FB-4C78-B488-
> BE07260DA14D at sourcetagged.ian.co.uk>, Ian Mason
> <ukcrypto at sourcetagged.ian.co.uk> writes
>> What is needed is a mechanism for unsubscribes that is, from the
>> point of view of the recipient, trustworthy. One possibility would
>> be to have an "unsubscribe" link that goes to a trusted third
>> party. This could either be an appropriate industry body (say the
>> DMA for the UK), or a government department, or a specialist
>> service provider.
> You seem to be describing an "Opt-out" scheme for email along the
> lines of the TPS (but more sophisticated in that it would be
> specific to particular senders).
After a fashion, yes, but what I was really proposing is a "cease and
desist spamming" link where one would feel safe in clicking on said
link. Ideally, this would be backed by effective sanctions for:
1) Not supplying such a link
2) Any abuse of the link. e.g. Using it to confirm and address and
then sending further spam.
3) Failure to stop spamming
Personally I strongly prefer "opt-in" with whacking great fines for
non-compliance but we all know that ain't gonna happen.
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