European Parliament proposes tough behavioural ad rules

Ian Mason ukcrypto at
Sun Nov 14 18:27:22 GMT 2010

On 13 Nov 2010, at 15:36, Roland Perry wrote:

> In article <8DD03F2B-F4FB-4C78-B488- 
> BE07260DA14D at>, Ian Mason  
> <ukcrypto at> writes
>> What is needed is a mechanism for unsubscribes that is, from the   
>> point of view of the recipient, trustworthy. One possibility would  
>> be  to have an "unsubscribe" link that goes to a trusted third  
>> party.  This could either be an appropriate industry body (say the  
>> DMA for  the UK), or a government department, or a specialist  
>> service  provider.
> You seem to be describing an "Opt-out" scheme for email along the  
> lines of the TPS (but more sophisticated in that it would be  
> specific to particular senders).
> -- 

After a fashion, yes, but what I was really proposing is a "cease and  
desist spamming" link where one would feel safe in clicking on said  
link. Ideally, this would be backed by effective sanctions for:

1) Not supplying such a link
2) Any abuse of the link. e.g. Using it to confirm and address and  
then sending further spam.
3) Failure to stop spamming

Personally I strongly prefer "opt-in" with whacking great fines for  
non-compliance but we all know that ain't gonna happen.


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