European Parliament proposes tough behavioural ad rules

Peter Tomlinson pwt at
Fri Nov 12 09:01:43 GMT 2010

 From Pinsent Masons in their weekly out-law newsletter:

Adverts based on a web user's activity should carry a sign saying
'behavioural advertisement' and display a window explaining what
information has been used to select that ad, a draft report by the
European Parliament has said.

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