Merely following legal requirements and translating ideas, proposals and instructions into the appropriate language will ignore crucial hidden factors and leads to a false and expensive sense of security.
Any company setting out to develop or expand its international markets needs first to ensure that it has a thorough understanding of the business, political, social and cultural environment in which it plans to develop new sources of profits.
Failure to take adequate account of all these factors at the outset of a new venture may save thousands but can cost millions. A single undiplomatic remark can kill a budding relationship.
Frequently, the resulting problems will only reveal themselves after months or years, after substantial and irretrievable expenditure.