European Parliament proposes tough behavioural ad rules

[Roland Perry]

In article 
<8DD03F2B-F4FB-4C78-B488-BE07260DA14D at sourcetagged.ian.co.uk>, Ian Mason 
<ukcrypto at sourcetagged.ian.co.uk> writes
>What is needed is a mechanism for unsubscribes that is, from the  point 
>of view of the recipient, trustworthy. One possibility would be  to 
>have an "unsubscribe" link that goes to a trusted third party.  This 
>could either be an appropriate industry body (say the DMA for  the UK), 
>or a government department, or a specialist service  provider.

You seem to be describing an "Opt-out" scheme for email along the lines 
of the TPS (but more sophisticated in that it would be specific to 
particular senders).
-- 
Roland Perry