Euro privacy watchdog calls for end of targeted advertising plus a squeeze on the processing of personal info

[Peter Fairbrother]

Title says it well:

On Wednesday, Wojciech Wiewiorówski, the European Data Protection 
Supervisor (EDPS), opined that Europe's Digital Services Act proposal 
should go further in its effort to promote online transparency and 
safety by eliminating targeted advertising.

"Given the multitude of risks associated with online targeted 
advertising, the EDPS urges the co-legislators to consider additional 
rules going beyond transparency," Wiewiorówski's report [PDF] says.

"Such measures should include a phase-out leading to a prohibition of 
targeted advertising on the basis of pervasive tracking, as well as 
restrictions in relation to the categories of data that can be processed 
for targeting purposes and the categories of data that may be disclosed 
to advertisers or third parties to enable or facilitate targeted 
advertising."



more at el Reg:

https://www.theregister.com/2021/02/11/eu_ad_rules/

Peter Fairbrother