European Parliament proposes tough behavioural ad rules
ukcrypto at sourcetagged.ian.co.uk
Sat Nov 13 14:59:10 GMT 2010
On 13 Nov 2010, at 11:25, Nicholas Bohm wrote:
> On 12/11/2010 14:28, Roland Perry wrote:
>> require advertisements sent by e-mail to contain an automatic
>> link enabling the recipient to refuse all further advertising
>> Again, isn't this already the law (if the sending of the email was
>> in the first place)?
> I didn't know it was the law (is it?), but just as one shouldn't reply
> to spam because it encourages the sender, so - a fortiori - one
> shouldn't visit the spammer's webpage, which could do even more harm.
> This therefore seems a clueless suggestion.
Indeed, that was my immediate thought too.
What is needed is a mechanism for unsubscribes that is, from the
point of view of the recipient, trustworthy. One possibility would be
to have an "unsubscribe" link that goes to a trusted third party.
This could either be an appropriate industry body (say the DMA for
the UK), or a government department, or a specialist service
provider. Funding for such would have to come respectively from
either membership fees, a tax/duty or a subscription. There's an
issue if these trusted third parties (TTP) were to proliferate too
far - a consumer should be able to immediately recognise the TTP and
that wouldn't be the case of there were hundreds of them.
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