European Parliament proposes tough behavioural ad rules
lists at internetpolicyagency.com
Fri Nov 12 14:28:56 GMT 2010
In article <4CDD0277.1040907 at iosis.co.uk>, Peter Tomlinson
<pwt at iosis.co.uk> writes
>From Pinsent Masons in their weekly out-law newsletter:
>Adverts based on a web user's activity should carry a sign saying
>'behavioural advertisement' and display a window explaining what
>information has been used to select that ad, a draft report by the
>European Parliament has said.
>More at http://www.out-law.com/page-11542
The report calls on the Commission, among other things, to:
prohibit the systematic, indiscriminate sending of text message
advertisements to all mobile phone users within the coverage
area of an advertising poster equipped with Bluetooth technology
without their prior consent;
Easily done by changing the definition of "public network" in existing
law to include Bluetooth broadcasts.
prohibit the content of private e-mails being read by a third
party for advertising purposes;
Isn't it already prohibited, for most purposes?
require advertisements sent by e-mail to contain an automatic
link enabling the recipient to refuse all further advertising
Again, isn't this already the law (if the sending of the email was legal
in the first place)?
restrict online alcohol advertising to the websites of industry
professionals, local authorities and tourist offices,
Why is it OK for the council to advertise booze? Is this special
pleading from the Champagne region?
modify the limited liability regime for information society
services in order to make the sale by search engines of
registered brand names as advertising keywords subject to prior
authorisation from the owner of the brand name in question
As others trying to make public policy in this area are discovering -
registered where and for what purpose? Will Lincoln Cathedral have to
get permission from both a cheese and a car manufacturer to use its name
as an advertising keyword? (Assuming the car is registered as a TM in
the UK in the first place).
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