BT pull out of Phorm

[Charles Lindsey]

On Wed, 08 Jul 2009 22:59:36 +0100, Richard Jones <rich at annexia.org> wrote:

> There also seems to have been a lot of technical risk.  Assuming that
> the diagram below is accurate, then you've got Phorm boxes and
> multiple round-trips on the path between each customer and their
> websites.  Seems like much room for things to go wrong, and even when
> it works it must slow things down.  Maybe Richard Clayton could
> comment?
>
> https://secure.wikimedia.org/wikipedia/en/wiki/Phorm#Implementation

That was an intersting site, and the thing that struck me was that Amazon  
and Wikipedia had both decided not to let Phorm scan their systems. If  
those two are just the tip of the iceberg (but a very interesting tip from  
an advertising POV) and if that iceberg got significantly large, then that  
might spoil the whole thing :-( .


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