BT pull out of Phorm

[Richard Jones]

On Wed, Jul 08, 2009 at 07:03:12PM +0100, Nicholas Bohm wrote:
> Might it be that once it was decisively determined that an individual
> opt in from each user was required, trials showed that not enough users
> would opt in to make it worthwhile?  Or that problem coupled with the
> prospect of many major sites opting themselves out and reducing the
> effectiveness of the profiling?

There also seems to have been a lot of technical risk.  Assuming that
the diagram below is accurate, then you've got Phorm boxes and
multiple round-trips on the path between each customer and their
websites.  Seems like much room for things to go wrong, and even when
it works it must slow things down.  Maybe Richard Clayton could
comment?

https://secure.wikimedia.org/wikipedia/en/wiki/Phorm#Implementation

Rich.

-- 
Richard Jones
Red Hat