FYI: The Register | Qualcomm buys into Phorm-alike firm.

[Chris Salter]

Hello Ukcrypto,

FYI: The Register | Qualcomm buys into Phorm-alike firm.
Published Wednesday 12th March 2008 13:14 GMT.

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The ad-fatigued may groan at the news that Qualcomm has splashed out
$32m on data-gathering outfit Xiam. The Irish company specialises in
analysing the habits of mobile phone users in order to target
advertising at them, and has customers including Orange UK.

Targeted advertising is all the rage these days, but the ways in which
the necessary data is gathered is still the subject of hot debate.
Xiam makes great play of its ability to profile users just by watching
what they do without requiring configuration, and Orange UK apparently
"supplies Xiam with data including billing information, mobile
browsing logs and purchase history".

Orange assured us that the "browsing logs" only refers to on-portal
usage (within Orange World), and "billing information" relates to
purchases made from the operator. However, Portal Relevance Manager
Jim Small is quoted as saying that 2008 will be the year when the
service is "rolled out fully into all download content areas and
beyond into browsing content in third-party off portal services".

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http://www.theregister.co.uk/2008/03/12/mobile_phom/


-- 
 Chris Salter                      mailto:ukcrypto@originalthinktank.org.uk
 Cornwall United Kingdom        http://www.originalthinktank.org.uk/