FYI: The Register | CPW builds wall between customers andPhorm

Chris Salter ukcrypto at chiark.greenend.org.uk
Tue, 11 Mar 2008 17:50:35 +0000


Hello Ukcrypto,

FYI

The Register | CPW builds wall between customers and Phorm.

Opening Paragraphs:

Carphone Warehouse has become the first of the three UK ISPs who have
agreed to pimp data to ad targeting outfit Phorm to announce a major
rethink of how it will use the technology.

Company representatives have told users in forums that they are
working on a way to ensure that traffic from people who opt out will
never enter the Phorm system. "We had a meeting yesterday and based on
customer opinion we decided to use a different method, yet to be
decided, to split the traffic so it doesn't hit a Webwise server at
all for those that opt out," one wrote.

End Quote

http://www.theregister.co.uk/2008/03/11/phorm_shares_plummet/


-- 
 Chris Salter                      mailto:ukcrypto@originalthinktank.org.uk
 Cornwall United Kingdom        http://www.originalthinktank.org.uk/