Phorm and consent

[Ian Batten]

On 9 Mar 2008, at 22:47, Dave Howe wrote:

> Ian Batten wrote:
>> So I think the underlying Phorm gig is a more complex doubelclick  
>> proposition: website owners sell their advertisers place holders, and
>> those placeholders are filled by Phorm.
>
> But if they have the willing cooperation of the site owners, why  
> bother
> with interception at all?


They are selling to the site owners the profile of all the sites you  
visit, not just the sites that are also customers.

ian