Network Advertising Initiative

[Richard Clayton]

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There is, I learn, a trade body for behavioural advertising companies.

These companies have principles (you can't be a member otherwise) and
are consulting about changing these principles (get your comments in by
June 12th):

   http://www.networkadvertising.org/networks/principles_comments.asp

It's a bit US-centric (lots of mention of the FCC on their site).

An interesting aspect is that members need to provide opt-outs in the
one place so there's a handy page where you can opt out of all 16 of
them (this laptop appears to have active cookies from 13 at present, so
either I get around or they do):

        http://www.networkadvertising.org/managing/opt_out.asp

Phorm isn't a member.
- -- 
richard                                              Richard Clayton

They that can give up essential liberty to obtain a little temporary
safety deserve neither liberty nor safety.         Benjamin Franklin

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