Consumer fears over ad targeting threaten ISPs

[Richard Clayton]

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A churn of 65% of the users of the UK's top 3 ISPs would have a
considerable impact upon the industry....

... this was just an online survey of 1000 adults, but still ...

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http://www.nma.co.uk/Articles/38754/Consumer+fears+over+ad+targeting+thr
eaten+ISPs.html

UK consumers have a deep mistrust of behavioural targeting and would
ditch ISPs using it, research commissioned by NMA has found.

The report discovered almost two-thirds (65%) of UK adults would leave
their ISP if it introduced behavioural targeting, while 81% were in
favour of opting out from receiving targeted online advertising.

Just 20% of consumers trust their ISP to protect their privacy.

[etc]

- -- 
richard                                              Richard Clayton

They that can give up essential liberty to obtain a little temporary
safety deserve neither liberty nor safety.         Benjamin Franklin

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