Beacon: Blockbuster gets legal poke for Facebook Tupperware campaign

Peter Fairbrother ukcrypto at chiark.greenend.org.uk
Sat, 19 Apr 2008 22:23:16 +0100


James Gardiner wrote:
> Not unrelated...
> 
> From:
> http://www.theregister.co.uk/2008/04/18/blockbuster_beacon_facebook/
> 
> A woman in Texas is sueing Blockbuster for using Facebook's
> controversial "Beacon" advertising system to reveal to her friends
> which movies she rented. [...]
> 
> 
Yes.

That's a general problem with the recent urge to collect lots of data 
about your customers, the collected data isn't as commercially valuable 
as many people think - there isn't much you can do with it without being 
sued.

-- Peter Fairbrother