Webwise "Customer Choice Process"

[Dan Beale-Cocks]

David Hansen wrote:
>  On 11 Apr 2008 at 11:03, Nicholas Bohm wrote:
>
> > If that's what Phorm would say, it would be rubbish; and it would
> > betray Phorm's failure to grasp that directing something to an
> > individual under a pseudonym is no different from directing it to
> > him by any other name.
>
>  Agreed. To use an example we have used before, along time ago, Miss
>  Cilla Black is the same as the two other names under which she goes.
>  If someone was to call her by another "random" string that would not
>  make her someone else.

But Phorm would say they're not sending ads to Miss Cilla Black (or 
ID12345), but to a set of people.

I'm perhaps confused because I'm comparing to direct mail.  Posting 
something to "the Occupier" is allowed, even if you target a set of 
postcodes, or houses with red doors.