Stealing Phorm's business model (MOD PARENT UP)

[Ian Batten]

>  Advertising to children is regulated, and the disposable income of  
> the youngsters in a scheme like this isn't going to be very high.

I suspect that in fact the leveragible income (ie the amount of the  
disposable income that's susceptible to advertising) is actually  
higher than in more affluent houses.  Narrower range of purchases,  
less cynicism about media, greater awareness of branding (as is often  
pointed out, the affluent buy own-brand biscuits, the poor buy  
branded), etc, etc...

ian