The Phorm "Webwise" System

[Ian Batten]

On 5 Apr 2008, at 09:44, Matthew Pemble wrote:
> Ian Batten wrote:
>>
>>
>> So the obvious move would be for a UK based competitor to one of  
>> Phorm's advertising clients (not necessarily in the UK, as they  
>> wouldn't need to be a party to the action) to bring suit against  
>> one of the UK's ISP for passing off.  ``Whenever my client's  
>> customers navigate to my client's website, they are served adverts  
>> for a competitor.  This is done by systems owned by your client  
>> pretending to be those owned by my client, without my client's  
>> consent and (for bonus points) misappropriating my client's  
>> trademarks.''
>>
> But surely the client, Ganges Books, are a willing commercial  
> partner in OIX, otherwise you wouldn't get a Phorm ad in the first  
> place?


No, the advert could be served with any site I visit subsequently. The  
means by which I was identified as a recipient of Nile Books' advert  
was the visit to Ganges Books' website, but the advert could be served  
when I visit The Guardian.

ian