ORG and FIPR meet with Phorm

Ian Batten ukcrypto at chiark.greenend.org.uk
Wed, 2 Apr 2008 09:16:34 +0100


On 01 Apr 08, at 1559, Dave Howe wrote:
> Pete John wrote:
>> 1) the reasons why, if the service is so desireable, users can=92t =20=

>> opt in
>
> The usual - the value of the service *to advertisers* is the number =20=

> of captured *ahem sorry* participating users. Opt in wouldn't allow =20=

> them to ramp up fast enough to avoid going out of business the first =20=

> month or so.

Is there any sign of them having any advertisers?  The Guardian say =20
that they're not going to get involved, but the various blogs on the =20
Graun's site imply they'd only signed up to explore possibilities =20
anyway.

ian